We’re pleased to tell you that we’ve been offered digital billboard space up to the value of £500,000 to use throughout 2024, at no cost!
We want to say a big thank you to the agency, 75 Media, which has generously offered us their roadside billboard spaces for free. Their Operations Manager Alex’s mum lives with MS, and he wanted more people to know about multiple sclerosis and the MS Society.
75 Media is the UK’s number one agency for roadside boards, so this is a huge opportunity to get the MS Society’s name out there in the public domain.
Where can you spot them and what do they say?
Our ads are on 178 boards across the UK, with the highest concentrations in the Midlands, North of England and Scotland. You can see the main locations for 75 Media’s boards here.
The roadside boards are on busy roads with average speeds of 40-70mph, so we’ve focused on three important messages:
Fundraising - promoting local fundraising events like MS Walks. These boards have been running since March and will continue with a fundraising theme until September.
Condition Awareness – promoting common symptoms that are linked to MS as a condition. These feature our new branding and went live across the UK in April 2024.
Research – promoting our research / Stop MS appeal. These adverts will go live across the UK in July 2024.
Raising awareness
We hope these messages will help us:
Increase awareness of MS as a condition
Increase awareness of MS Society with audiences beyond the MS community
Increase awareness and participation sign ups to local MS society fundraising events
Increase awareness of MS Society’s involvement in research of MS
Most people who see the roadside boards may not be familiar with MS or the MS Society, so this is a huge opportunity for promotion of our charity and to raise awareness about MS!
If you spot one of our ads, we’d love it if you could take a photo and send it to us at [email protected]
