Upcoming 'cold' direct mail fundraising campaign

We’re preparing to roll out our next 'cold' direct mail (DM) fundraising campaign over the coming months. We want to make sure you’re aware of this activity as it begins.

Building on last year’s success, we’ll be using cold DM again to reach people who may not yet have a connection to MS or the MS Society.

A cold DM campaign involves sending letters or printed materials to people who haven’t been in contact with us before. It helps introduce the MS Society to new audiences and encourages people to take an action — such as making a donation, signing up to hear more, or getting involved in our work.

This activity forms part of our 'Project Bowie' transformation programme, which is focussed on testing new ways of reaching and inspiring supporters. By growing our base of cash and regular givers, we can broaden awareness of MS and build sustainable income to support our work across the UK.

Can you help?

As always, you play an important role in how our fundraising's received within local communities. If you come across anything related to the campaign, or if anyone in your local area shares feedback with you about the mail pack they received, we’d really appreciate you passing this on to us. Your insight helps us monitor how the campaign is landing and ensures we can continue to improve it.

If you have any questions or would like to share anything you’ve seen, please contact [email protected] or [email protected] .

Thank you for your ongoing support.