Submitted by Anonymous (not verified) on Fri, 2018-01-12 13:51
The success of your fundraising will depend on how well you promote it on an ongoing basis.
Your communication plan
For each of the fundraising activities you plan to run, you’ll need to think about:
Who you need to contact
- Potential participants
- Members and other supporters
- Local press and radio
- Community groups
What you’re going to tell them
- What the activity is
- When and where it’s happening
- How their support helps the MS Society
- Who to contact to get involved
When to contact them
- Give people enough notice
- Dripfeed information - don’t just tell people once
- Make sure you thank everyone afterwards
Where you’ll promote your activity
- MS Society group newsletter, web pages and social media
- Libraries, community spaces, supermarket notice boards
- Local press and radio
How to promote it
- Via your MS Society group email address
- Press release
- Posters, flyers and leaflets
